Examples of outbound marketing process include telemarketing (“cold calls”), paid mailings (both digital and “snail mail”), advertising (banner advertisements, radio advertisements, billboards, etc.) and even door-to-door sales. It is all about reaching out and pulling the prospect in.
Not only is it the older and better polished set of techniques, outbound marketing generates sales leads immediately. It goes beyond saying that it is no magic wand, but when it comes to “sealing the deal”, your go-to tools are the ones for your outbound toolbelt.
1. Easier to measure ROI
2. Quicker to show impact
3. Potentially Personalized
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How Outbound Marketing Helps Online Business?
