"How long will it take to enhance search engine ranking?" - this million-dollar question chases every company owner. But, unfortunately, there is no magic button to press that can rank your website in the topmost position.
Now, this may instantly remind you of PPC (Pay-Per-Click). Several website owners spend lots of resources on PPC to quickly occupy the top ranks. When this can in reality draw greater visibility to your web site in a quick span of time, the advanced users often tend to avoid the advertisement sites and like to check the organic SEO results.
An interesting observation that organic SEO results are 8.5x more likely to be clicked on than the paid search results. Despite that, 87% of search engine dollars (about $10 billion) are spent on PPC and most effective 11% (about $1 billion) is reserved for SEO efforts. This means, the approach that is over 5x most effective, SEO, is receiving the simplest 1/8 of the resources spent in the market!
When PPC can Boost ranking instantly, seo services helps to maintain the rank and that too, at a lower cost. This is why we strongly believe PPC has not affected the relevance of Search Engine Optimization.
Though we have already mentioned that there's no magic, there are surely some strategies that you may adopt to improve your organic ranking. One in all them is to improve your Onpage SEO.
A way to improve onpage optimization?
Onpage SEO refers back to the practice of optimizing web pages in order to enhance the website's search engine ranking and thereby drive organic search traffic. But sometimes, SEO best practices recommended through random practitioners can be misleading. No worry. We got you covered. Our extensive guide will walk you by some Onpage optimization tricks recommended and practiced through the specialists at any top SEO agency that you must follow should you seek to improve your website's visibility on Google.
Content Optimization and Keyword Optimization
Generate High Quality Content - Content is the heart of an onpage SEO . Google always prioritizes best-quality content. Informative and user-friendly content automatically drives most audiences and thereby obtains a higher rank.
The first step to creating quality content is to choose relevant topics and keywords. The below-mentioned tips will help you to generate best content:
Keyword optimization - With a plethora of complex algorithms, Google is consistently improving in understanding the searchers' motive. No longer does it rely solely on popular keywords but deliver best-quality content that can address the users' requirements. One of the primary targets of Google is to enhance user experience. Old-school onpage SEO strategies like keyword stuffing are penalized through Google's Penguin algorithm. That is why it is crucial to learn the ideal keyword density before writing a content for your website.
Further, Panda algorithm evaluates a website based on the content quality and pages with best-quality content are normally rewarded with better ranks.
Our suggestion is to conduct keyword research and incorporate big-tail keywords. These keywords are extra specific and bear close proximity to the search problems. Also, ensure that the keywords occur naturally and organically into the content and don't appear to be forced.
Add Relevant, Engaging, and best-quality visual content
Visuals register more effectively in human brains. Our mind can process visuals over 60,000x times faster than a text. When uploading any visual content, ensure to optimize them properly. For instance, compress the image without affecting its quality and ensure that it doesn't take more time to get loaded. When JPGs are used for best-quality images, PNGs are perfect alternatives for logos, icons, and more.
Also, use Alt tags (alternative text) so that the search engine spiders get a clue on what the image is about. Below we are able to discuss in detail about pics Alt-text. So keep reading.
Call to Action (CTA) and Website Architectural Elements
Include convincing CTAs - Include Call to Actions (CTA) to lead traffic to the products and offers pages. This can effectively help in driving extra conversion and thereby enhance ROI (Return on Investment).
Page content is central to all of the onpage SEO processes. Other onpage seo optimization elements stem from the page content, so invest enough resources and time to increase and optimize it.
Website architectural elements - Website architectural elements indicate the constituents of your website and individual pages. How you structure the website helps Google to crawl the pages and the content.
Page URL and Internal Links
Page url - The page URLs should be easily understandable by the readers and search engine. These are also important in maintaining the website online hierarchy as you create subpages, blog posts, and other types of internal pages.
Internal links - Internal linking refers to the process of hyperlinking to different pages on your website. That is very important for onpage SEO as internal links send traffic to other webpages on your website and intimate Google that your site is useful and valuable. But, ensure that the links correspond to the topic of the content because stuffing irrelevant internal links will affect user experience.
As we already mentioned, enhancing user experience is a crucial concern for Google and so should be yours. Therefore, link only those pages which could absolutely help the readers to know more about a particular niche. Only then can you expect to drive higher traffic to those pages. If the user finds the linked pages to be irrelevant, they will leave the page increasing the bounce rate. Also, it will produce a bad impact about your brand.
Website Speed and Mobile Friendly Website
Website Speed - Do you know that about 40% of consumers do not wait more than three seconds for a page to load. This speaks volume of the importance of optimizing web page speed to enhance user experience and increase retention rate. You may check the site's speed using Google's PageSpeed insights tool.
Mobile-friendly - With mobile devices generating about 51.51% of the global traffic, it has become crucial for the business owners to develop mobile-friendly websites.
It's critical to choose proper website design, theme, and content layout that's easily readable and navigable on the mobile devices. Also, if you're not sure about the mobile responsiveness of your website, use Google's Mobile Friendly Test tool.
HTML Factors of your Website
The title tag or the page title is a short description of any web page that appears at the top of the browser window. The title is the first cue for the search engine and the site visitors what they can find on the respective web page. Here are some best practices to optimize the web page title tag:
-keep it under 60 characters. Longer titles may be cut off in the search results.
-It's better not to stuff the title with keywords as it delivers a spammy and tacky reading experience.
-Ensure that the title is relevant to the web page.
-Do not use all caps while writing the title because it affects readability.
Meta Descriptions - Meta description is a short and compact page description that comes below the title in the search engine results. It can influence the Click-Through Rate (CTR) in that a catchy and relevant meta description has a higher chance to drive more search traffic than a random and haphazard one. Therefore, it is crucial to optimize the metadata.
Here's how you can make a best and proper meta description:
-Write a compact description revealing the USP of your services or products.
-Ensure to keep the meta description within the 160 characters.
-Avoid using characters like "-", "+", or "&".
-Include the entire keyword or keyword phrase. Image Alt-text - Image Alt-text is SEO for the images. This will help Google to accurately index the image content. Even if the image is not loading during some technical glitch, Google can still read the alternative text and help in ranking the web page.
these following points are useful when your adding image Alt-text:
-Make it specific and descriptive.
-Make sure that it's relevant to the context of the image.
-Keep it below 125 characters.
-Use keywords sparingly and do not stuff them. If these do not organically fit in, try to use semantic keywords or the most vital terms in a long-tail keyword.
We understand that a lot of tasks need to be accomplished while it comes to optimizing your website. And this is why we suggest you to get seo services from any reputed SEO company. Conclusion
After finalizing your SEO plans, implement these strategies on your website. Remember that SEO is not a do-it-and-forget-it deal. Therefore, you want to constantly track and modify the existing SEO strategies so as to maintain your web page relevant all of the time.
Hope our guide has helped you to recognize a way to attain a competitive edge with advanced SEO tactics. Still, if you have any questions, feel free to reach us.
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