Do you want to enhance your WooCommerce SEO but are unsure of where to begin? Your eCommerce store’s search engine optimization (SEO) is the same as having someone spinning signs with the name and location of your store on every street corner in the real world. You are losing out on a lot of sales if your WooCommerce store is not SEO optimized. To assist you in enhancing your WooCommerce SEO and attracting more customers, we have created this comprehensive guide. Let’s begin now:
Perform The WordPress SEO Setup – Since WooCommerce is a WordPress plugin, you must first improve your WordPress SEO setup in general before moving on to SEO tweaks tailored specifically to the plugin. For beginners, we have written a comprehensive WordPress SEO guide. It is incredibly comprehensive and includes advice on keyword research, URL structure that is SEO-friendly, using Google Search Console to find duplicate content, and more. Before moving on to step 2 of this article, we strongly advise reading the entire guide. However, a WooCommerce SEO plugin is the most crucial item you need if you’re pressed for time. On your website, we advise installing and configuring the All in One SEO plugin. You can add XML sitemaps and set up appropriate SEO fields for your products with the aid of the AIOSEO plugin. Additionally, it has SEO features like rich snippets schema markup, on-page SEO analysis, social media integration, and more. You can move on to step 2 of guide after you have set up.
Write Unique Product Titles – You must optimize each of your WooCommerce products for SEO in the same way that you optimize your blog posts. Writing product titles that are SEO-friendly is one of the most crucial components of WooCommerce product SEO. Search engines use these product names as the title of a search result and they can be found in your browser’s title bar. You would have already installed the AIOSEO plugin if you had taken the previous action. The best WordPress SEO plugin that also applies to your WooCommerce products is this one. Editing a WooCommerce product must be done first, then scroll down to the AIOSEO Settings box. The SEO title of the product can then be changed by entering your own title or using variables that will automatically generate one for you based on the available product data.
The product title on your store and your WooCommerce SEO may be slightly dissimilar. You can use the keywords you anticipate your customers using to conduct product searches. Additionally, you must make it appealing to users, interesting, and catchy. However, it’s crucial to avoid using titles that are misleading or incorrect because doing so could result in penalties for your WooCommerce website.
Let’s look at a few examples of titles below.
Boring and Non-Informative Title – Men’s Leather Wallet by Brandname
Optimized Title – Bi-Fold Brown Leather Wallet for Men – High-Quality and Durable
Long-tail keywords like bi-fold, brown, and durability are all things that people will look for when looking for “men’s leather wallet” in our SEO-optimized title. People type specific search queries rather than generic ones when shopping online. You can help search engines find and rank you higher than your rivals by including long-tail keywords in the title of your WooCommerce product.
Create Informative Product Meta Descriptions – You can also see a box to add your own product meta description in AIOSEO just below the title. Although this description isn’t shown on your website, it will show up on search engine results pages( SERPs) next to the name of your product. Make sure to use this description to give customers a compelling reason to click and view your product. Consider this your one-line sales pitch. Use the same keywords that you did in the product’s SEO title, don’t forget. Your chances of ranking for those desired keywords will increase as a result.
Optimize Product Slug (Permalink) – WordPress uses the nice name of a product called slug in your URL, also known as permalinks. WooCommerce typically uses the title of your product as the slug. However, there are times when the default slugs don’t contain any pertinent SEO keywords. You can alter that in the SEO settings for your product. Use your primary keyword in the slug and avoid making it too long. For instance, we would advise making the slug for a men’s leather wallet the following: bi-fold-brown-mens-leather-wallet-by-brandname
Enable and Optimize Breadcrumbs – Because they provide a clear path or trail to the page you are on, breadcrumbs are excellent for internal linking. These breadcrumbs also show up in search results, giving your website an additional ranking advantage. By using the AIOSEO plugin, you can enable breadcrumbs for your WooCommerce products. Go to the All in One SEO» General Settings to enable breadcrumbs. The code for your website is automatically updated with the breadcrumbs schema markup. However, you must enable breadcrumbs by flipping the switch if you also want to show breadcrumb navigation links on your website.
Then, you’ll see various breadcrumb display options that you can use on your website. You could use the “AIOSEO- Breadcrumbs” Gutenberg block, for instance. Simply add the AIOSEO- Breadcrumbs block to any post or page where you want to show breadcrumb navigation. See our article on how to display breadcrumb navigation links in WordPress to learn more about breadcrumbs. If you’re using one of these top WooCommerce themes, breadcrumb functionality is probably already included.
Organize Products by Right Categories and Tags – You can organize your products throughout your online store using product categories and tags. This makes it simple for your clients to locate the ideal product. Search engines benefit in the same way from categories and tags. In WooCommerce, each product category and tag has a separate page that search engines crawl and list. These pages are more likely to rank for those keywords because they have similar products, which increases their keyword density.
Many beginners use category and tags incorrectly because they are confused about the differences between the two. Categories are intended to be used to categorize all of your products. Categories will be the table of contents if your store was a book. For instance, a clothing store may have sections for men’s, women ‘, accessories, jewelry, and other categories. Child categories can be added to categories because they are hierarchical. Tags, on the other hand, are more detailed keywords that describe the product’s characteristics. A t-shirt product, for instance, may have tags like “casual,”” summer wear,” and more.
Add Alt Text for Product Images – Many customers use image search to find the products they’re looking for quickly. Google recently removed the “View Image” button from their image search results to assist website owners. Users will therefore need to visit your website in order to view the image in its context. This pattern further aids in attracting highly motivated customers to online retailers’ websites. Image SEO functions similarly to web search. To assist users in finding the images they need, Google employs artificial intelligence, image recognition, and other algorithms. Adding an alt tag to every image on your website is the most crucial thing you can do to increase traffic from Google image search.
Website owners can add some text to their images using the HTML attribute alt text. When the browser is unable to retrieve an image, this text will be displayed. This alternative text is used by search engines as a ranking factor when searching for images. In essence, you can include text to explain the subject matter of this specific image. When you upload your product images to WooCommerce, you can add alt text to each one. Additionally, you can add alt text to each of your previous product images one at a time in the Media library.
Optimize Title and Descriptions of Product Categories – WooCommerce has a page for each product category. Similar products are available on this page, which boosts the keyword density for the keywords you are targeting. Product category pages become more important for WooCommerce SEO as a result. By including a title and description on product category pages, you can further optimize them. On your WooCommerce store, AIOSEO enables you to set SEO titles and descriptions for each category. Simply click the edit link next to a category on the Products» Categories page. Scroll down to AIOSEO Settings on the edit screen, then select the category title from the snippet preview. To enter your own unique SEO title and description for the product category, AIOSEO will now show edit fields.
Track WooCommerce Users in Google Analytics – Data is the most crucial component of a successful SEO strategy. You must understand where your customers are coming from, how they discovered your store, what products they browsed, and what they are doing on your WooCommerce website. You should properly set up Google Analytics so that it can assist you in tracking all of this information while learning how to do SEO.
Improve WooCommerce Website Speed and Performance – One of the most significant ranking factors according to Google is website speed. As a result, faster websites are more likely to rank higher than slower ones. Slow websites harm your company because they have an impact on user experience and cost you money. A 1 second delay in page load time can result in 7% conversion losses, 11% fewer page views, and 16% lower customer satisfaction, according to a StrangeLoop case study. Web hosting is typically the main cause of a slow WooCommerce store. If so, you must switch to a WooCommerce hosting provider that is optimized, such as SiteGround or Bluehost. To increase the speed of your page, you can also adhere to the step-by-step instructions in our WordPress performance guide. In our step-by-step guide on how to speed up your eCommerce website, we also have some additional helpful hints.
Improve WooCommerce Security – Websites that are safe and secure are adored by search engines. Google quickly marks dangerous websites with warnings to alert users to scams, malware, and phishing websites. This could severely harm your brand’s reputation in addition to destroying your WooCommerce SEO rankings. Hackers constantly attempt to attack random websites using force, malware injection, and data theft. You need to increase the security at your WooCommerce store to stop this.