70+ Important and Useful SEO Statistics

Do you want to know how SEO will be in 2023? then stop looking. Below is a list of the most recent statistics that we have compiled, vetted, and categorized. For our top SEO statistics, click to jump to a category or continue reading.

Top SEO statistics

The most fascinating SEO statistics, in our opinion, are as follows:

  • A search engine is where 68% of online experiences start.
  • The second page’s results are clicked on by 0.63 percent of Google searchers.
  • Organic search generates 53.3% of website traffic.
  • Google Search, Google Images, and Google Maps account for 92.6% of all traffic worldwide.
  • More traffic is generated by SEO than by organic social media.
  • Inbound( SEO, blog content, etc.) according to 60% of marketers is the best source of leads for them.
  • The close rate for SEO leads is 14.6%.

Ranking statistics

You might be surprised by these Google ranking statistics.

  • 90.63% of pages don’t receive any organic Google search traffic.
  • Only 49% of the time does the top-ranking page receive the most search traffic.
  • Within a year of publication, only 5.7% of pages will appear in the top 10 search results.
  • There is no title tag on 7.4% of top-ranking pages.
  • 33.4% of the time, Google changes title tags.
  • Title tags are now 33% more likely to be changed by Google.
  • Google frequently uses the H1 tag 50.76% of the time when it disregards the title tag.
  • Title tags that are too long are 57% more likely to be rewritten by Google.
  • There are no meta descriptions on 25.02 percent of top-ranking pages.
  • Meta descriptions on 40.61% of pages are truncated.
  • Only 37.2% of the time does Google display meta descriptions in search results. For fat-head keywords, that increases to 40.35%; for long-tails, it decreases to 34.38%.
  • For nearly 1, 000 other pertinent keywords, the average top-ranking page also appears in the top 10 search results.
  • The top 10 pages typically have a 2+ year old age.
  • The Core Web Vitals requirement is met by 33% of websites.

Backlink statistics

One of Google’s top three ranking factors, according to the company, is backlinks. Take a look at these link-related statistics.

  • There are no backlinks on 66.31% of pages.
  • The majority of high-ranking pages receive “followed” backlinks from brand-new websites between 5% and 14.5 percent per month.
  • In general, a page receives more organic traffic from Google the more backlinks it has.
  • Buying a link cost $361.44 as an average.
  • A paid guest post typically costs $77.80 to publish.
  • Since 73.6% of domains have reciprocal links, some of the websites they link to also do the same.
  • There are some reciprocal links on 43.7% of the top-ranking pages.
  • In the previous nine years, 66.5% of links to websites have vanished.
  • The top 110, 000 websites have nofollow links in 10.6% of all backlinks.
  • Links with “rel= ugc” are used by 0.44% and rel=”sponsored” by 0.01% of links.

Keyword statistics

The majority of SEO campaigns start with keyword research. Here are some statistics on Google searches by users.

  • The average monthly search for 94.744% of keywords is 10 or less.
  • Over 100,000 people search for keywords every month, or 0.0008% of them.
  • Questions make up about 8% of search queries.
  • 15% of all Google searches are brand-new.
  • In Google Ads Keyword Planner, 91.45% of search volumes are exaggerated.
  • The Google Ads Keyword Planner consistently overestimates search volumes, which is roughly 45.22% of the time.
  • In the Google Search Console, hidden terms receive 46.8% of clicks.

SEO industry statistics

What is the price range for SEO services? Do you charge more or less than usual? Let’s examine the statistics.

  • 78.2% of SEOs charge their clients a retainer fee each month.
  • The most common pricing range for monthly retainers is between $501 and $1,000 per month.
  • The most widely used pricing tier for hourly pricing is $75 to $100.
  • The most common pricing tier for per-project pricing is $2501 to $5,000.
  • Only one in ten SEOs (0.9%) charge more than $150 per hour.
  • Freelancers are significantly less expensive than agencies and consultants.
  • For SEOs with two or less years of experience, the hourly rate is typically $73.05. For those who have been in business for between two and four years, this increases to$ 97.1%,$ 120.03, and$ 18.05.35, respectively.
  • Local service providers typically make$ 93.89 per hour, compared to$ 106.69 for those serving the global market.
  • A U.S. based SEO professional makes on average$ 60, 548 per year.

Search engine statistics

Understanding where and where search engines are going is crucial for SEOs.

  • Snippets have appeared in the search results of 12.29% of searches.
  • The top organic search result on Google has a 27.6% average click-through rate.
  • 54.4% of all clicks go to the top three Google search results.
  • On Google, there are 3.5 billion searches per day, according to estimates.
  • A relevant search has an impact on 39% of buyers.
  • 34.4% of mobile searches and 61.5% of desktop searches end in no-clicks.
  • 83% of the world’s search market is accounted for by Google.

Local SEO statistics

To attract more customers, you should concentrate on enhancing your local search presence if you serve local clients. These statistics demonstrate how crucial local SEO is.

  • Location-related searches account for 30% of all mobile searches.
  • Within a day, 76% of smartphone users who conduct local search on their devices go to the store.
  • 28% of local search results in a purchase.
  • For 92% of Google web queries with a city and business category, Yelp shows up in the top five search results.
  • 54% and 53% of smartphone users look up store hours and directions, respectively.
  • Global shoppers make about 45% of their purchases online before picking them up in-store.
  • From 2017 to 2019, the number of “where to buy” and “near me” mobile queries increased by more than 20%.
  • From 2017 to 2019, mobile searches for “store open near me”( for example, “grocery store open close me”) have increased by more than 25%.
  • From 2017 to 2019, mobile searches for “on sale”+ “near me”( e.g., “tires on sale near me”) have increased by more than 250% YOY.

Video SEO statistics

Using video marketing, we’ve had great success in attracting customers. Do you also engage in it? These statistics might surprise you if not.

  • Higher YouTube rankings are strongly correlated with more comments, views, shares, and “likes.”
  • HD videos make up 68.2% of first-page YouTube results.
  • A first-page YouTube video typically lasts 14 minutes and 50 seconds.

Mobile SEO statistics

More people are using mobile search now that Google has switched to mobile-first indexing. Mobile SEO is unquestionably crucial.

  • Mobile phones account for 58.99% of all website traffic worldwide.
  • By 2025, 72.6% of internet users will only use their smartphones to access the internet.
  • Mobile searches outnumber desktop searches.
  • When using their smartphones to conduct a search, 51% of smartphone users find new businesses or products.
  • Compared to 7% of non-local searches, 18% of local searches on smartphones result in purchases within a day.
  • Ranking in position# 1 on a mobile device typically results in 6.74 percent of clicks, compared to 8.17 percent for desktop positions.
  • 56% of in-store customers used their smartphones while they were there to make purchases or conduct research.

Voice search statistics

“Good day, Google.” How is voice search doing right now?

  • A featured snippet accounts for 40% of voice search responses.
  • Only 29 words make up the typical voice search result.
  • For their corresponding queries, roughly 75% of voice search results are in the top three.
  • The reading level for the typical voice search result is ninth grade.
  • Strong “link authority” websites typically perform well in voice search results. In actuality, a Google Home result’s average domain rating is 76.8.
  • For “general web searches,” 48% of consumers use voice.