By the end of 2023, ChatGPT had completely taken over the internet, and OpenAI, the company’s creator, already anticipates that it will bring in more than 200 million annually and reach 1 billion in 2024. Everyone is becoming more aware of the countless opportunities that AI offers for digital marketing in general, and there are some intriguing potential uses for SEO. There are many things ChatGPT can do right now to support your SEO efforts, even though it is still young. I’ve compiled 10 of the best ChatGPT techniques for building more successful SEO strategies in this blog post.
What is ChatGPT And How it Helps?
An AI chatbot called ChatGPT-3, also known as “Generative Pretrained Transformer 3,” can mimic in-person conversations with people, conduct online information searches, make jokes, and generate ideas. After its launch in November 2022, ChatGPT’s advantages were quickly made abundantly clear to the general public. Microsoft immediately made a$ 10 billion investment in OpenAI after recognizing its potential.
There is a lot of interest in ChatGPT. This is primarily because it is an excellent product, though it also makes use of enticing AI technology. ChatGPT combines a chatbot interface’s user experience with strong artificial intelligence capabilities. It has countless uses and is incredibly easy to use. Let me share with you some of the best ways I’ve found to use ChatGPT for SEO since, as you probably already know, I occasionally dabble in it.
How To Use ChatGPT for SEO
SEO encompasses a wide range of elements, including on-page implementation, technical advancements, creating compelling content for readers, and more. You can get some really good results to incorporate into your SEO strategy depending on the data you feed ChatGPT. To see what outcomes ChatGPT could produce for me, I put it through a variety of SEO tests.
Remember that some responses might not be accurate for your SEO objectives and that even then, ChatGPT may still make mistakes because it only stores online data until 2021. Therefore, be cautious with the information you take from ChatGPT and always double-check its accuracy. What I discovered shows how successful a ChatGPT marketing strategy can be for the SEO of your website.
Ask For Related Keywords To Your Target Keywords – You can start by asking ChatGPT for a list of keywords that are similar to those you are using to target your own company or client. Let’s say you run a pizza restaurant in New York City and want to increase the visibility of your company. For related terms to “local pizza in New York City,” try asking ChatGPT. You might occasionally receive responses that allow you to rethink your company in a completely different way.
Depending on the environment, there might be some potential search volume in those areas that you should optimize for, even if you’ve never considered serving vegan, halal, or kosher pizza in your neighborhood. ChatGPT can’t do all the work for you because, of course, you still need to find the terms that apply to your overall strategy and customers. It can give you some ideas to change the direction of your SEO strategy. You can find a lot of inspiration for creating more original and practical content by following these ChatGPT prompts. Let’s discuss that in more detail.
Build Content Around Certain Topics – It’s time to write content that will rank for those keywords once you’ve chosen them. I can add those keywords to ChatGPT, give it a subject to work with, and let it generate some content for me to use. Take note of the prompt’s purpose. ChatGPT considers that I want to sound like a small business owner when I specify that to produce individualized responses.
However, when using ChatGPT for writing prompts, digital marketers must exercise extra caution. Information can be inaccurate, but you also want to stay away from any potential for plagiarism from other reliable online sources. Use ChatGPT to start your content so you can re-create it in your distinctive voice. The quality of content and AI copywriting will only get better over time. To stay ahead of the competition, it’s best if you become accustomed to it yourself.
Create A Keyword List Around Search Intent – ChatGPT shouldn’t have any trouble serving up more targeted keywords if it can write entire bodies of text using a prompted filter( small business owner). ChatGPT can offer you some fantastic suggestions to start your keyword list by concentrating on search intent. What characteristics of your product or service do customers seek? Instead of focusing on what you have to offer, concentrate on satisfying the customer’s needs. And keep in mind that just because an idea was presented to you by ChatGPT does not guarantee its viability. To determine which keywords to pursue, make sure to conduct your research.
Generate Meta Titles/Descriptions – Additionally, you can create various meta titles and descriptions for your website and combine elements from each one as you see fit. Of course, keep some of your copy’s humanity intact. Always make sure to make any necessary changes yourself because the text still needs to reflect the tone and voice of your brand. Additionally, make sure to include any particular keywords that you are aware you want to target.
Create FAQs – Instead of looking at yourself, think about asking ChatGPT what people are asking most frequently about a product or service you’re offering. You can compile a comprehensive list of inquiries that you can use as the foundation for your content by conducting some basic SERP FAQ research and enlisting the aid of e-learning resources like Answer the Public.
Provide A List of Potential Topics For Your Content Strategy – Due to the time it can save you when creating topics, marketers are discovering the full potential of a ChatGPT content writing strategy. Let’s use an original illustration. ChatGPT can come up with countless different topics and ways for you to create and share educational content if you’re a brand-new online banking service that wants to teach people about the special features of your platform.
Of course, it would seem that many content marketing strategies these days rely primarily on blogging and social media marketing. However, more niche propositions like comparison charts and how-to guides can inspire you to come up with fantastic alternative content display strategies. You want to advance this output as usual. What are the expectations of your audience? For instance, business bankers will require a very different set of content formats and topics than consumer banker types.
Help With Spelling/Grammar Checks – One of my favorites is this. Once you’ve written out some copy, paste it into ChatGPT and have it check for any potential spelling or grammar mistakes. I developed some content about the advantages of my online banking service by following ChatGPT’s example. My clumsy typing was easily discovered and fixed by ChatGPT. Simple. effective. valuable. Because of this, ChatGPT reached a million users in just five days. Some people even convert copy into popular writing formats like Chicago or MLA using ChatGPT.
Generate Outreach Emails For Backlink Opportunities – Ask ChatGPT to create your backlink outreach email so you can see what it’s capable of. Here, I ran a quick test on ChatGPT, and the outcomes are quite intriguing. I wrote the email “as if I were desperate for traffic,” which is an admittedly poor prompt. Naturally, no website wants to link to a struggling website, so ChatGPT went above and beyond what I requested by letting me know about the issue and providing an answer.
I let the chatbot create a better email template for me on its recommendation. Keep in mind that you should personalize your marketing emails as much as you can to ensure success. But in this instance, ChatGPT not only gave me a solid foundation for my backlink outreach but also some outreach guidance!
Generate Schema Markup – The language used by search engines to display data is schema. Search engines can comprehend the data on your website that it is crawling thanks to schema markup, a set of code. You can use a variety of different data markups, including:
FAQs
information from videos
Costs
Reviews and ratings
Why not let AI handle schema markup since not many people are familiar with how it functions?
Search your target keywords and see what results show up in Google’s Answer Cards and People Ask sections to find relevant questions and answers for your FAQ schema. You’ll be able to tell which SERPs are getting the most attention and which people are asking the questions. A programming language called “regex” allows for text searches that include more complex options like partial matches, case-insensitive searches, and other advanced options.
Regular expressions can be used by tools like Google Analytics or Google Search Console to view very specific sets of pages for your data collection, making them a very useful reporting tool. Let’s return to ChatGPT if you’re interested in learning more about some of the functions of regex. I suggest reading the Google regular expression guide.
Returning to our pizza shop example, let’s say I wanted to check on the performance of my three “East Side” locations in New York City. I’ll ask ChatGPT to make a regex specifically for those pages. ChatGPT saves me time and does the heavy lifting for me rather than requiring me to pull every possible URL and build it myself. This is crucial if you want to combine dozens or even hundreds of pages into one regex. To see how various content segments are faring over time or in comparison to one another, for instance, you could plug this into Google Analytics or Google Search Console.