On-Page SEO guide and strategy to optimize your website in 8 easy steps like title, description, heading, content, URL, image, link, navigation, etc. On-page SEO (also known as on-site SEO) is the process of optimizing web pages and their content for both search engines and users. This will help your page rank higher on Google and generate more organic traffic. Some of the most common tasks related to On-page SEO include search intent, title tags, internal links, and URL optimization. Below, we’ll discuss various techniques for optimizing your website for on-page issues.

Why is on-page SEO important? Search engines use keywords and other SEO elements on the page to see if the page matches the user’s search intent. And if the page is relevant and useful, Google will serve it to the user. In other words, Google pays attention to her SEO signals on the page when ranking the page. Although Google’s algorithms are constantly changing, Google continues to prioritize user experience. Google recommends focusing on “human-first content.” This means it’s more important than ever to create valuable content that aligns with user intent. Before we get into the practical steps, you should know that we are assuming that you have done the keyword research and have the target keywords list. If you haven’t done it, go ahead and start keyword research with these free keyword research tools for SEO. Now, let’s take a look at how to update the content on your page to reflect his SEO best practices.

Table of Contents

Target Keywords in Page Title

The title tag is a piece of HTML code that indicates the title of the page. Then display that title in search engines, social media posts, and browser tabs. Additionally, it can affect whether users click on the page or not. Therefore, optimizing your website title should be at top of your On-Page SEO checklist. Here are some tips for help:

Include Target Keywords

This helps both Google and users determine what your page is about.

Be Unique

Avoid duplicate title tags to make it clear to Google the purpose of each page (so users know what they’re clicking on).

Keep It Short

We recommend title tags between 50 and 60 characters to avoid being cut off by Google.

Optimize Meta Description with Target Keywords

A meta description tag is an HTML element on a website that provides a brief overview of the page. Search engines such as Google can also use it to generate snippets (descriptive text portions of search results). Meta descriptions do not directly affect Google rankings.

However, like the title tag, it can be the deciding factor in whether a user clicks on your page or another. This means you can drive more search traffic. Also, if the meta description does not match the user’s search intent (or the content of the page), Google may choose its own description for his SERP. Therefore, to increase the likelihood that Google will use your chosen meta description, we recommend following these best practices.

Include target keywords

This helps users determine whether their page matches their search intent. Google also displays keywords (and keyword synonyms) that match a user’s search query in bold. It is visually noticeable and can increase clicks.

Use active voice

Active voice saves space and conveys your message more clearly.

Add a call to action

Encourage users to click with a CTA phrase, such as “Try it for free” or “Learn more.”

Consider mobile devices

Google shortens meta descriptions on mobile devices to approximately 120 characters or more. Therefore, it is best to keep it short.

Use Target Keywords Effectively in Headings and Subheadings

The H1 tag followed by a heading allows users to easily skim the page. And it helps Google understand your site’s hierarchy. Headings also help Google better understand the structure of your page and determine whether the page matches the user’s search intent. This will help you rank higher for relevant keywords as keyword placement is one of the SEO ranking factors. Using keywords or keyword variations in your headings gives Google more context about the structure of your page and the information it covers. Use H1 as the page title or heading. Also include H2 to cover subtopics. If you need to cover the content in more depth, use H3, H4, etc.

Useful Content Keep Your Visitors Engaged

One of the most important SEO steps for your website is to create high-quality content that matches your readers’ search intent. Here are some best practices for creating optimized, high-quality content.

Consider User Intent

Make sure your content matches the user intent of your target keywords.

Add Keywords Naturally

Add keywords only when it fits into the context (avoid keyword stuffing).

Answer the Query Completely

Your content must be useful to your users.

Create unique content

Provide information that your competitors don’t.

You can also take expert advise with experienced SEO consultant that can help you.

Keywords Optimized URL Return Better Result

Google recommends using simple URLs that are not “cryptic” or intimidating. In other words, use words related to your content so users can identify what’s on the page. You don’t need random numbers, release dates, or even entire sentences. Website themes often use these by default. Therefore, it’s important to update your URL before publishing. Using target keywords in the URL ensures that the URL fits the topic of your content. The more context Google has about a particular page, the better it can understand it. Then, once Google understands what your page is about, it can match it to relevant search queries.

Process Image Optimization

Incorporating images in your content increases your chances of ranking in Google Image Search. This is a great way to increase traffic to your website. A good starting point for optimizing images is writing descriptive alt text. Alt text (short for alt text) is text included in the HTML code that describes images on a web page. This has two main purposes. One is to provide context to search engine crawlers, and the other is to allow users using screen readers to hear a description of the image. Here are some tips for writing good alt text.

Keep Alt Text Short

Screen readers stop reading alternative text after approximately 125 characters.

Insert the target keyword

Add your target keywords in context (but don’t spam keywords for spam purposes).

Do not add alt text to decorative images

Graphics like horizontal page breaks and the magnifying glass in the search bar don’t need any further explanation.

Do not specify “image of” or “image of”

Alt text is meant to describe the image, so there’s no need to waste characters on these phrases.

In addition to adding optimized alt text, here’s how to optimize your images.

Create descriptive file names

To help search engines better understand what the image is about, optimize your images file names and make their loading time faster.

Use Lazy Loads

Lazy loading tells the web browser to wait for the image to load until the user scrolls.

Internal Links Increase Website Navigation Performance

A link is a hyperlink that points to a website or page. Both internal and external links are important for search engine optimization. Internal links are hyperlinks that point to different pages on the same website. Internal links are an important part of On-page SEO optimization. Here’s why:

Internal links help search engines understand the structure of your website and the relationships between pages.
Internal links allow Google crawlers to discover and navigate new pages.
Internal links tell Google that the linked page is valuable.
Internal links help users navigate your website (and stay on your website longer).

External Links Help More to Visitors

External links are links on the website that point to other her websites. These are important because they improve the user experience and build trust with your audience. Google says that adding links to trusted external sources is a great way to provide value to your users. And it’s always good to provide a solid user experience. Best practices to follow are:

Make external link for only authoritative and trustworthy websites related to your topic or area of expertise
Use descriptive and natural anchor text to show readers what will they get on clicking on it
Be careful with the number and placement of external links to avoid appearing as spam

Optimized Website Navigation Produce Better Result

You are suggested to optimize navigation to make it easy for users to navigate in your website. The easier your navigation, the better your user experience will be.

Reach Local Visitors Through Geotagging

Although it is a global economy, most business is still conducted at the local level. Connect with people in your neighborhood by optimizing his SEO on local pages. This may not be as important for large companies like GMC or Pepsi, but for small businesses, this is the most important thing and the bottom line. There are some SEO techniques to consider while targeting local traffic:

Get reviews with a third-party app to get listings and citations for your name, address, phone number (NAP), website URL, business description, and more.
Optimize local content, including incorporating “near me” searches, serving location-based content, and buying local websites and blogs.
Optimize and build connections with other local businesses and organizations.
Be sure to include the target location name in your keywords and in the appropriate place within your content.

On-Page SEO Guide: Improve Website Speed for Better User Experience

A confusing, slow-loading website will not only frustrate and drive away visitors, but it will also negatively impact your search rankings. Many studies have shown the impact of page load time on search engine optimization and have confirmed that page speed is a ranking factor in search results. Therefore, the next step in our on-page SEO guide is to increase website speed for better user experience. You need to follow some steps such as:

Enable Compression
Reduce Redirect
Optimize Image
Leverage Browser Caches

On-Page SEO Strategy: Ensure Responsive Website Design For Mobile Visitors

In 2016, mobile search volume exceeded desktop search volume for the first time. And over the next few years, this number only increased. Mobile devices currently account for over 56% of total internet usage, with tablets accounting for an additional 2.4%. As more users use mobile devices, Google followed a logical path and started prioritizing websites with responsive designs in mobile search rankings. This mobile-friendly update only affects search results performed on mobile devices. Although it’s possible to rank in these results without a responsive design, Google strongly recommends having a mobile version of your website. Therefore, the next step in your on-page SEO strategy is to ensure responsive website design for mobile visitors.

On-Page SEO Summary

The top most part for On-Page SEO are page title, description, heading, content, and speed. If these steps properly followed and applied then it helps the page more useful for your visitors. If you keep practicing for your website then you will be well-aware that how to do SEO for your website.